Price Reduced from $1.95M to $1.55M - Great Buy! Rare 1.96 Acres vacant land zoned commercial/office (other potential uses*), with 300 ft. of prime frontage on Hwy. 111 in the affluent city of Rancho Mirage. The subject property which is within District 6 'Commercial East' is zoned for commercial use. The district envisions an active commercial retail area. It also intends to establish an open and heavily landscape retail plaza that will provide visual excitement and an obvious sense of arrival to a unique area in Rancho Mirage. As such, landscaping and water features are essential elements to strengthen the district's entry statement into the City.*Buyer to verify uses with city.Rancho Mirage is known as one of the most affluent cities in Riverside County with an average household income of $138,993. Some of America's finest golf courses, most exclusive residential communities, and international events are found here. The Ritz-Carlton Rancho Mirage opened early 2014 after undergoing a major $60 million renovation and is the only Five-Star lodging property in the region. The City of Rancho Mirage promises the seasoned traveler and the discriminating resident the perfect combination of luxury, value and access to some of North America's finest golf, spa and dining opportunities right in the Heart of the Palm Springs Valley.